In this article I will tell you about visiting the Swarowski Museum in Austria, about how to get there, how much the ticket costs, and whether it is worth visiting this museum at all.

The official website of the museum

On the site you can specify the time of work, the cost of visiting and see additional information.


See also “Innsbruck Guide”


Reviews about the Swarovski Museum (Swarovski Crystal Worlds)


The first thing I want to say about is that the Swarovski Museum near Innsbruck, or the Swarovski Crystal Worlds (Swarovski Kristallwelten) is not a museum of the brand’s history, nor is it a museum telling about the production of popular jewelry. In fact, it’s very difficult to find a word describing the museum’s exposition. This is a museum of crystals, a museum of modern art, a surreal museum, a museum-theater, sometimes just crazy. You know, the concept is a bit similar to the Salvador Dali Museum and Theater in Figueres (Spain).


swarovski museum
Surreal Theater – the most discussed museum exposition


Personally, I like this when I can’t even understand what is happening, what was generally in the creator’s head, and finally, “what the author wanted to say with this.” But many remain disappointed.

Therefore, read the article to the end, watch the video and photos and decide for yourself whether you should spend time on this museum.


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Moving Mannequins – A Weird Exposition for the Crystal Museum
swarovski museum innsbruck
Mirror room

A bit of history and numbers

So for reference. The museum was opened in 1995, on the 100th anniversary of Swarovski. The main artist is Andre Heller. The museum is located in Wattens, on the site of the first Swarovski factory. Today the museum consists of 13 halls, a huge company store, a restaurant and several VIP halls.

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In the store at the museum you can buy not only jewelry, but also souvenirs

In addition to surreal exhibits, and a mass of objects exposed in rhinestones, the Guinness Book record holders are exhibited in the museum – the smallest (0.8 mm in diameter) and the largest (40 cm in diameter) Swarowski crystals.


See also “Hallstatt – a fabulous town from the picture”


Museum exposition

In addition to the “most-most” crystals, in the museum you can see a horse completely covered with rhinestones, the “current clock” by Salvador Dali (also decorated with crystal), you can get inside the crystal, watch a theatrical performance from dancing pants (probably the most discussed exhibit of the museum), to inspect the Christmas tree, completely made of crystals, there are various interactive exhibits and a huge crystal chandelier.

wattens swarovski museum
Horse in rhinestones. Bust?
the clock gave swarovski
There is a place in the museum for S. Dali’s “current hours”
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Just look at it – a Christmas tree made entirely of crystals
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Huge crystal chandelier

During our visit, there was another interesting hall where crystal is combined with interactive media. One of the exhibits of this hall is the Lenin Mausoleum, in which lies (not quite lies) the leader.

At first, we thought that the Austrians had guessed this, but it turned out that this was the work of our Russian guys (from Yekaterinburg and Novosibirsk).

duo blue noses

For foreigners, this exhibit is incomprehensible. Perhaps some of you will react negatively to such a “work of art.” Everyone decides for himself.

At the end of the exhibition there is one stand with a “history”

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Swarovski pricing journal

And also with celebrity costumes of different years, decorated with Swarovski crystals

what to see in the Swarovski Museum
Costumes of pop stars. Everything – Swarovski crystals

In fine weather, you can take a walk in the park. The most interesting thing is the green hand-shaped maze

Swarovski Museum Labyrinth
Labyrinth in the park near the museum (photo from the Internet)

There are also walking paths, an observation deck.

Swarowski Museum Park
In fine weather, you can enjoy a walk in the park

And also beautiful views of the mountains.

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Swarovski Museum – the most visited place in Tirol


Read also “Alpbach and Kitzbuhel – Austria’s most beautiful towns”


Swarovski Museum in Wattens (Austria), price of visit and opening hours

swarovski museum exposition
Another brilliant (in every sense) exposition

The price of a visit is not cheap. And, probably, for this museum is a bit high. But the number of people who want to see everything with their own eyes suggests that everyone is ready to pay. This museum is the second most visited in Austria after the Schönbrunn Palace in Vienna.

For 2017, the cost of visiting the museum: 19 euros (adult), 7.5 euros (children from 6 to 14 years old accompanied by adults), free of charge children under 5 years old (accompanied by adults). Also free shopping at the museum. See the current prices and schedule on the museum’s official website (indicated at the beginning of the article).

Museum works

  • Daily from 8:30 to 19:30, entrance to the museum until 18:30
  • July and August: daily from 8:30 to 22:00, entrance to the museum until 21:00

By the way, if you don’t want to stand in line for tickets and photograph a bunch of people instead of crystals, come to the opening or at 9 o’clock. At about 11 we left the museum and there were just crowds of people and huge lines at the box office.

How to get to the Swarovski Museum (Austria)

The museum is located in the city of Wattens, 15 km from Innsbruck. Location shown on the map

  • By car. We stopped at the museum on the way to Innsbruck, rented a car for travel in Prague (rented through this site ). The museum has a large free parking.
  • There is also a shuttle bus from Innsbruck and back (company shuttle). It goes 4 times a day. Check the schedule on the official site.
  • Regular buses leave from Innsbruck every hour (starting at 9:10) – from platform D at the train station to the Kristallwelten stop

If you have something to say, leave comments. Have you ever been to the Swarovski Museum? Did you like it or not? Have something to supplement?

Swarovski Austria plant

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